Introduction to Values Network

Gamified SocialFi enabling purpose-driven social economies

Values Network allows users, brands, creators, publishers, and nonprofits to co-create and interact via an open, decentralized and purpose-driven social graph, serving as a collaboration platform amongst network participants to participate in gamified rewards ecosystems. The network connects rewards, impact goals, social media, creators, and users through a social graph. We enable a new form of connection and engagement between Brands & Customers, Nonprofits & Donors, Publishers & Audiences, and Creators & Fans.

Key highlights

• Purpose-Driven Gamification: Protocol-native rewards, actions, and social gamification enables viral campaigns to engage and reward users for contributing to social & environmental impact goals.

• Web3-Enabled Marketing: Brands, NGOs, and media publishers leverage Values Network to launch UGC-driven marketing campaigns.

• Recognition of true, earnest impact: Recognizing and rewarding real world impact is the key component of the Values Network native reward mechanism.

• Holistic Ecosystem: Our ecosystem consists of purpose-driven brands, nonprofits, publishers, and creators whose interactions are synergized across our network. This supports a diversity of outcomes, like GENZERO climate action with TIME, which generated significant ROI and user engagement involving 100+ partners. Ecosystem partners include Lyft, Allbirds, Guayakí, OLIPOP, Starboard, sweetgreen, Nature Conservancy, Greenpeace, and creators like Mark Ruffalo, Sophia Kianni, Shepard Fairey, Wawa Gatheru and Vic Mensa.

• Values App: The first use-case on Values Network is our flagship app, empowering organizations & creators to drive greater marketing effectiveness with gamified, rewards-based action. Values empowers authentic connection, viral storytelling, measurable impact and data acquisition leveraging creator & media integration. IDEO, known for popularizing "human-centered design" and Apple's first mouse, co-designed the app.

• Strategic Network Growth: The Values Network go-to-market strategy combines sectors ripe for innovation enabling new types of acquisition and engagement for media, telecoms, entertainment, and creators. This strategy is reinforced by current traction with flagship partnerships like TIME, Publicis, and Dentsu.

Vision

A world where individuals are inspired to contribute to collective prosperity for humanity and planetary thriving. One where collaborative capitalism emerges through reward ecosystems targeted towards providing solutions to humanity's problems big and small, global and local. Building on the blockchain enables the creation of an open social graph of recognition and gratitude for contribution from individuals and organizations towards this brighter future. This enables a more accurate way to identify and reward loyal users.

The purpose of Values Network is to:

• Empower users to build an impact reputation score, portable anywhere on the internet without needing to start from scratch to rebuild reputation

• Enable a grassroots emergence of an increasing number of gamified reward ecosystems for good, with diverse make ups of users, brands, nonprofits, publishers, and creators

• Reduce barriers to entry for developers to build purpose-driven, lifestyle, fundraising, and enterpise ESG apps by tapping into our network of reputation, rewards, tools, users, and partners

• Enable emotionally captivating experiences that leverage pop culture to catalyze movements that change the world

Values app

Context - A number of key societal trends are colliding:

Consumers

• The consumer landscape is changing rapidly, with Gen Z upending the traditional marketing funnel, reported on by outlets like Forbes, Business Insider & Vogue.

• Demand for better is everywhere. 87% of consumers say they would purchase a product because of a company’s social stance. UN Environment Programme's 2023 research reveals a stark reality: Investments that harm nature are 35x more prevalent than nature-based solutions, at $7 trillion to $200 billion. Consumers are more aware than ever about these divides and their power to influence businesses and governments.

• Social media consumption continues to spike while succumbing to human downgrading - the basis for the Center for Humane Technology's work, which informed the documentary The Social Dilemma. This speaks to intentional design to grab attention and manipulate our instincts.

• Big Tech does not share ownership with users, who are the ones responsible for creating Big Tech's market value.

Businesses

• The rise of purpose-driven business is undeniable and more & more businesses are taking note to drive market advantage. Purpose-driven enterprises grew by 1681% compared to the S&P 500 at 118% from 1996-2013, according to Conscious Capitalism Institute co-founder & Whole Foods advisor Raj Sisodia’s research (cited in his book “Firms of Endearment: How World Class Companies Profit from Passion and Purpose”).

• Customer acquisition costs have soared by 222% over the past decade and market saturation is an all-time high, creating challenges for brands to win customer loyalty, amidst a changing economy and more purpose-driven consumer orientation.

• Third-party cookies sunsetting is causing advertisers and publishers to find new pathways to target audiences that blockchain technology fulfills on.