# Values Architecture

Values Network operates on a decentralized architecture connecting network participants to collaborate towards impact goals. The network connects rewards contributed by Brands with expert-submitted actions contributed by Nonprofits. Users can take the actions to get rewards. Creators can promote actions to get paid. Developers can build on the network, leveraging its audience, native rewards, and infrastructure. Users can use any app built on the network without losing their impact score, profile, or connections.

The platform's infrastructure supports the creation of various applications, including purpose-driven, lifestyle, fundraising, and enterprise impact apps, providing access to a network of reputation, rewards, tools, users, and partners.

**ValuesCo** serves as the dedicated technological arm of Values Network, focusing on the continuous enhancement and maintenance of the protocol and its flagship apps. As a pivotal tech entity, ValuesCo plays a crucial role in developing innovative solutions that support the growth and scalability of the platform.

There are two types of social graphs: a Network Participant's social graph and a Mission’s social graph.

### **Network Participant Graph**

The social graph of a Network Participant consists of all the user's actions, donations, interaction, with other users.

* Profile NFT (ERC-721)
  * Each Network Participants receives a non-transferrable Profile Token on Values Network. The Profile NFTs records every action, donation, and interaction.&#x20;
  * This NFT dynamically updates to reflect the user's latest achievements and interactions on the network, building a public graph of collective contribution.
* Mission Contributor NFT (ERC-721)
  * A non-transferrable Token received when a network participants joins a Mission, recorded in the social graph.
* Mission Creator NFT (ERC-721)
  * A non-transferrable Token received when a network participants creates a Mission, recorded in the social graph.

### **Mission Graph**

The social graph of a Mission consists of the collective contribution of each Network Participant towards a Mission's impact goal, input by the Mission Creator.

* Join Mission (ERC-721)
* Create Mission (ERC-721)

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### **Action Contributions**

Purposeful action taken by a user, which creates real-world impact and is stored onchain. Action contribution qualifies the user to earn points. Action types include:

* Green action: Climate or sustainability-based
* Mental health action
* Local community action
* Civic engagement action
* Social impact action
* General impact action: Approved action outside of above 5 categories
* Referral

### **Financial Contribution**

Onchain monetary contributions where users are donating (tax-deductible). Contributions from donors are tax-deductible to the extent allowed by law. No goods or services are provided in exchange for financial contribution. Values Network handles delivery of email as a receipt for tax purposes and ValuesCo handles fulfillment of the donations to the 501c3.

### &#x20;**Key Components and Functions of Values Network**

Applications built on Values Network leverage our turnkey APIs and composable modules to interact with the network and tap into it's value.

* **Cross-Communication Interface:** Allows for fluid communication between social apps, enterprise apps, and the Values Network, enhancing engagement by integrating gamified impact into user experience.
* **Seamless Asset Management:** In partnership with a native marketplace on Solana or another leading chain, this API allows users and brands to mint, list, and trade digital assets directly within the Values application. This integration eliminates the need to use separate platforms for asset management, streamlining the process and enhancing user experience.
* **Campaign Analytics:** Comprehensive analytics to DApps and brands, offering detailed insights into the performance of various campaigns. Key metrics include Customer Acquisition Cost (CAC), campaign reach, referral effectiveness, and more.
* **Demographic Analysis**: Brands can access in-depth demographic data to identify which user segments yield the highest returns on investment. This data assists in tailoring campaigns to better match target audience preferences and behaviors.
